MOBILE: There is negative stigma around opioid addiction, when in fact it is fairly easy to become addicted. Research shows that it only takes 5 doses of prescription painkillers to develop an opioid addiction. So we took our most harmless addiction, social media, and used push notifications to raise awareness on opioid addiction.

Dalerys González AD • Andrea Baridon AD • Daphne Lefran CW

Shortlisted - Creative Conscience